Planning Your Outdoor Sign

Creating an effective outdoor sign begins with thorough planning. You'll need to consider its purpose, the message you want to convey, where it will be located, the regulations you must adhere to, and your financial constraints.

Determining Purpose and Message

Your sign should have a clear objective. Are you informing, directing, advertising, or branding? Once the purpose is established:

• Objective: State your sign's goal.
• Message: Keep it concise and to the point.

Choosing Location

Select a location based on maximum visibility and impact. Consider these factors:

• Traffic: Both foot and vehicle, dictates size and height.
• Visibility: Unobstructed views are critical.

Understanding Local Regulations

Research and comply with local signage codes to avoid legal issues.

1. Zoning Laws: Verify restrictions in your area.
2. Permits: Determine if a permit is necessary and obtain it.

Setting a Budget

Establish a budget that reflects the sign's importance to your business. Break down the costs:

Item	Approximate Percentage of Budget
Material	50%
Design	20%
Manufacturing	15%
Installation	10%
Miscellaneous	5%

Allocate funds efficiently to cover all aspects from design to installation.

Designing the Sign

When designing your outdoor sign, your focus should be on the sign's size and shape, the materials for durability, visibility, legibility, and the aesthetics of the design.

Selecting Size and Shape

Your sign's size and shape will greatly influence its visibility. For roadside signs, a standard size is 36"x24". However, for pedestrian areas, smaller sizes like 18"x24" can be effective. Standard shapes include rectangles, squares, and circles, but custom shapes can be cut to match your brand.

Choosing Materials for Durability

Materials must withstand weather conditions:

• Metals like aluminum are rust-resistant and sturdy.
• Plastics such as acrylic and PVC offer versatility.
• Wood is traditional but requires treatment for longevity. Read local regulations to ensure your materials comply with any restrictions.

Considering Visibility and Legibility

Visibility is crucial for effectiveness:

• Contrast: Use a light/dark color combination, such as white on blue.
• Font size: For a sign observed from 100 feet away, letters should be at least 4 inches tall. Legibility affects readability:
• Choose clear, sans-serif fonts like Arial for quick comprehension.
• Avoid cluttered text or overly decorative scripts.

Creating an Attractive Design

Your design should be memorable and reflect your brand's identity:

• Use your brand colors consistently.
• Incorporate your logo and ensure it stands out. Your sign should engage viewers but not overwhelm them with information. Keep your message clear and concise.

Creating the Sign

The key to a successful outdoor sign involves proper preparation, precise material assembly, careful application of graphics, and effective protection against the elements.

Preparing the Surface

Ensure your sign's durability by starting with a clean, dry, and smooth surface. For wooden surfaces:

1. Sand with medium-grit sandpaper until even.
2. Wipe down with a tack cloth to remove dust.

For metal surfaces:

• Clean with a degreaser and a lint-free cloth.
• Allow it to fully dry.

Cutting and Assembling Materials

Use the right tools to cut materials to required dimensions. For a wooden sign:

• Measure and mark your cuts with precision.
• Use a saw suitable for the wood thickness.

For assembling:

• Secure joints with wood glue and screws.
• Ensure all edges align squarely.

Applying Graphics and Text

Apply graphics and text with attention to detail. For painting:

• Use stencils or masking tape for clear edges.
• Apply thin layers of outdoor-rated paint.

For vinyl lettering:

• Clean the area with alcohol before applying.
• Use a squeegee to smooth out bubbles.

Protecting the Sign with Sealants

Protect your sign from weathering:

• Apply a UV-resistant sealant for sun protection.
• For water resistance, cover with a clear polyurethane coating.

Apply multiple thin coats and allow adequate drying time between each layer.

Installation

Proper installation ensures your outdoor sign is secure and visible. Follow these steps to achieve the best results.

Gathering Necessary Tools and Hardware

To begin, you'll need to collect the tools and hardware necessary for installing your sign. Required items typically include:

• A drill
• Screwdriver set
• Wrench set
• Hardware for mounting (screws, bolts, nuts, washers)
• Level
• Measuring tape
• Ladder

For different sign materials and weights, ensure you have the appropriate fasteners and tools.

Mounting or Anchoring the Sign

Once the tools are ready, follow these steps to mount or anchor the sign:

1. Measure and mark: Determine the exact location for the sign and mark the spots for drilling.
2. Prepare the surface: Clean and, if necessary, smooth the surface where the sign will be installed.
3. Drill pilot holes: Based on the sign's mounting bracket, drill pilot holes for screws or bolts.
4. Secure the sign: Align the sign's mounting bracket with the pilot holes and use the screws or bolts to fasten the sign in place.

Use a level to ensure that the sign is aligned properly during this process.

Ensuring Stability and Safety

Your sign should withstand various weather conditions and remain secure. Apply the following measures:

• Double-check all fastenings for tightness.
• If your sign is particularly large or heavy, consider using additional supports like anchor systems or bracing.
• Periodically inspect the sign to ensure ongoing stability.

Maintenance

Proper maintenance ensures that your outdoor sign remains legible and attractive for as long as possible. Adhering to a consistent maintenance routine will prevent premature wear and extend the lifespan of your sign.

Cleaning the Sign

Frequency:

• Monthly: Dust or gently wipe the sign's surface.
• Quarterly: Wash with a mild detergent and water solution.

Materials:

• Soft-bristled brush or cloth
• Mild detergent
• Water
• Soft towel for drying

Inspecting for Wear and Damage

Visual Inspection:

• Look for fading colors or peeling graphics.
• Check for cracks, warping, or other structural damage.

Structural Integrity:

• Ensure all mounting hardware is secure.
• Schedule immediate repairs if any instability is detected.

Performing Repairs and Updates

Minor Repairs:

• Tighten loose fittings.
• Apply touch-up paint to small scratches.

Major Repairs:

• If structural damage is extensive, consider professional restoration.
• Update faded or outdated graphics to keep the sign relevant and engaging.