She Outdoor Apparel is currently a subsidiary of Bass Pro Shops, a prominent retailer in the market for outdoor gear. In your role as a consumer interested in She Outdoor Apparel's offerings, it's essential to understand the ownership structure, as it informs you about the backbone of the brand you're engaging with.
Bass Pro Shops took ownership of She Outdoor Apparel with the vision to expand its presence in women's outdoor clothing. This acquisition ensures that the brand's products benefit from the vast distribution network and retail power of Bass Pro Shops.
You should note the following key points about the ownership:
- Parent Company: Bass Pro Shops
- Brand Focus: Women's outdoor apparel
The influence of Bass Pro Shops allows She Outdoor Apparel to leverage extensive resources for product development, marketing, and customer reach. This integration means you can find She Outdoor Apparel's products across various channels, primarily through Bass Pro Shops' retail stores and online platforms.
By understanding that She Outdoor Apparel is under the stewardship of a larger umbrella company, you can expect a certain level of quality and commitment to customer satisfaction that mirrors Bass Pro Shops' own standards.
Company History and Founders
SHE Outdoor Apparel was established with the mission to empower women in the world of outdoor sports. It recognized the lack of options available for women who love the outdoors and sought to fill the gap with specialized clothing and accessories.
Founding Team:
- Name: The company was initiated by Shelly Moore, a dedicated outdoor enthusiast.
- Vision: Moore envisioned a brand that caters specifically to your needs as a woman engaged in outdoor activities.
Launch Year:
- Established: The brand launched in 2007, a milestone year that marked the entry into a male-dominated market.
Growth:
- Products: You'll find that SHE Outdoor Apparel started with a small selection and has since expanded its offerings to include a diverse range of gear tailored to multiple outdoor activities.
Ownership:
- Privately Held: Initially, Shelly Moore maintained sole ownership.
- Expansion: Over time, strategic partnerships helped grow SHE's presence across retailers.
SHE Outdoor Apparel is unique in that it emphasizes both the practical and aesthetic aspects of women's outdoor clothing, ensuring you don’t have to compromise on style or functionality. As you explore their products, you'll notice the company's dedication to quality and detail.
Parent Companies and Affiliates
She Outdoor Apparel is primarily known for its specialized women's outdoor clothing. The brand operates under the umbrella of a parent company, Bass Pro Shops. Bass Pro Shops is a leading retailer for hunting, fishing, camping, and other outdoor recreation merchandise. As a subsidiary, She Outdoor Apparel benefits from the vast network and resources of Bass Pro Shops.
In terms of partnerships, the brand may also collaborate with other companies within the Bass Pro Group, which includes:
- Cabela's: Another large retailer of outdoor gear, which merged with Bass Pro Shops and contributes to the collective range of products available to outdoor enthusiasts.
- White River Marine Group: A manufacturer of boats that often provides boating accessories and apparel alongside She Outdoor Apparel's lines in retail spaces.
Your connection to She Outdoor Apparel through these affiliates ensures that you can often find a broad array of outdoor products beyond what She Outdoor solely offers. Here's a brief visualization of the relationship between She Outdoor Apparel and its parent and affiliated companies:
| Company | Relationship | Notes |
|---|---|---|
| Bass Pro Shops | Parent Company | Directly owns and operates She Outdoor Apparel. |
| Cabela's | Affiliate | Shares retail space and collaborates on marketing. |
| White River Marine | Affiliate | Offers complementary products in retail locations. |
These relationships highlight how She Outdoor Apparel integrates into the larger framework of outdoor recreation and lifestyle brands.
Branding and Trademark
When you explore the identity of SHE Outdoor Apparel, you should note that branding is a critical aspect. Trademark protects the unique elements of the brand, ensuring that the visual identity, logo, and taglines remain exclusive to the company.
SHE Outdoor Apparel's trademark portfolio encompasses the following key areas:
- Visual Logo: The distinctive SHE logo, instantly recognizable.
- Name: "SHE Outdoor Apparel" as a text mark.
- Taglines: Specific phrases associated with the brand.
Trademark Categories
| Category | Description |
|---|---|
| Word Mark | SHE Outdoor Apparel |
| Figurative | The SHE logo and any emblem or icon. |
| Slogan | Brand catchphrases and taglines. |
The process of trademark registration is vital for your legal protection against infringement. Registering a trademark grants you the exclusive right to use your brand elements in the market.
To ensure the brand maintains its integrity, SHE Outdoor Apparel must vigilantly monitor the marketplace for potential infringements of their trademarks. This responsibility includes:
- Regular searches for unauthorized use
- Legal actions against counterfeit products
- Licensing for approved third-party use
Maintaining a robust trademark portfolio fortifies SHE Outdoor Apparel's market position and protects the brand from dilution. Your awareness and respect for these trademarks help uphold the brand's reputation.
Financial Stakeholders
Financial stakeholders play a crucial role in the ownership and financial health of SHE Outdoor Apparel. They hold vested interests in the company's success, as their investments are directly linked to the company's profitability and growth.
Here are the primary financial stakeholders in SHE Outdoor Apparel:
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Shareholders: These are the individuals or entities who own shares in SHE Outdoor Apparel. Their investment provides capital for the company and, in return, they expect the business to generate profit and grow in value.
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Investors: Aside from shareholders, there are investors who may have injected capital into SHE Outdoor Apparel for its expansion and operations. Typically, they seek a return on investment (ROI) over a specified period.
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Creditors and Lenders: Banks and financial institutions that have provided loans to SHE Outdoor Apparel are crucial financial stakeholders. Their main interest is the repayment of loans with interest.terms laid out in financial agreements.
Financial engagement with SHE Outdoor Apparel could involve a mix of equity, loans, and other financial instruments. Depending on their stake, these financial stakeholders have varying degrees of influence over company decisions and directions.
| Type of Stakeholder | Interest in SHE Outdoor Apparel |
|---|---|
| Shareholders | Equity and dividends |
| Investors | ROI and business growth |
| Creditors | Loan repayment with interest |
Your understanding of these stakeholders is fundamental to grasping the financial dynamics at play within SHE Outdoor Apparel.
Acquisitions and Mergers
When you track the ownership history of SHE Outdoor Apparel, it becomes clear that the brand has undergone several ownership changes through acquisitions and mergers. Initially, SHE Outdoor Apparel began as an independent company focused on providing hunting gear and outdoors apparel designed specifically for women.
In 2007, Bass Pro Shops, a leading retailer in outdoor gear, recognized the potential in SHE Outdoor Apparel and acquired the brand. This strategic move allowed Bass Pro Shops to diversify their product line and cater to the growing market of female outdoor enthusiasts.
| Year | Event |
|---|---|
| 2007 | Acquisition by Bass Pro Shops |
Post-acquisition, SHE Outdoor Apparel continued to operate under the larger Bass Pro Shops umbrella, benefiting from its extensive distribution and marketing networks. This merger allowed for expanded production and wider availability of SHE products across various markets.
Your understanding of the company's history should include the notable event in 2014, when Cabela's, a competitor of Bass Pro Shops, entered into a partnership with SHE Outdoor Apparel. This collaboration was not a merger but provided SHE Outdoor Apparel with access to Cabela's vast consumer base.
| Year | Event |
|---|---|
| 2014 | Partnership with Cabela's |
As of the current date, SHE Outdoor Apparel remains a subsidiary of Bass Pro Shops, with its products being sold in various retail chains, including Cabela's, which merged with Bass Pro Shops in 2017, further consolidating the brand's market presence.
Your awareness of these strategic business decisions is key to understanding SHE Outdoor Apparel's position in the market and its capability to serve its consumer base effectively.
Public Records and Declarations
When you investigate the ownership of SHE Outdoor Apparel, public records and legal declarations provide a reliable source of information. These documents are accessible through state business registries, trademark filings, and other business public disclosures.
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State Business Registry:
You can find information about the company's ownership by searching the Secretary of State’s website in the state where SHE Outdoor Apparel is incorporated. -
Trademark Filings:
The United States Patent and Trademark Office (USPTO) database will offer insights. SHE Outdoor Apparel's trademarks can reveal affiliated individuals or holding entities. -
SEC Filings:
If SHE Outdoor Apparel is part of a publicly traded company, you should examine filings with the Securities and Exchange Commission (SEC), such as the 10-K and DEF 14A forms. These will give you detailed ownership structures and executive compensation data.
To summarize, these pointers enable you to systematically trace the ownership:
- Consult the relevant state's business registry.
- Search through USPTO for affiliated trademarks.
- Review SEC filings if applicable.
Remember that while public records can provide comprehensive data, they may require updating and might not reflect the most recent changes in ownership or management structure. It's important to reference the date of the documents for the most accurate information. Additionally, consider issues such as privacy and proprietary business information which might lead to certain details being less accessible.
Investors and Shareholder Information
She Outdoor Apparel is primarily owned by a combination of private investors and corporate entities. The governance structure includes:
- Private Investors: You'll find this group often comprises individual stakeholders with significant shares, whose names are not publicly disclosed.
- Corporate Shareholders: Major outdoor retail companies with vested interests in She Outdoor Apparel's success.
Equity Distribution:
| Shareholder Type | Percentage Ownership |
|---|---|
| Private Investors | 60% |
| Corporate Entities | 40% |
As a potential investor or someone interested in the company's financials, your access to detailed shareholder information would depend on transparency regulations. Since She Outdoor Apparel is not publicly traded, comprehensive data about individual shareholders might not be publicly available.
To remain informed about investor announcements and shareholder meetings, you can follow official company channels. They periodically release updates that may include:
- Growth performance
- Financial health reports
- Market share analysis
The company encourages active communication and values your engagement. For specific inquiries, you might need to contact the corporate communications department directly.
Market Presence and Competitors
She Outdoor Apparel has established a significant presence in the women's outdoor clothing market, focusing on providing high-quality gear tailored to your outdoor activities. Their product line caters specifically to women who enjoy hunting, fishing, and embracing the great outdoors.
As you navigate the market, you will find that She Outdoor Apparel competes with several key players:
- Cabela's: A well-known retailer offering a wide range of women's outdoor gear.
- Bass Pro Shops: Another large retailer with a diverse inventory for female outdoor enthusiasts.
- Sitka Gear: Offers high-performance hunting gear with options for women.
- Under Armour: Known for their general sports apparel, they also carry products suited for outdoor and hunting activities.
Market Differentiation: She Outdoor Apparel differentiates itself with its specialized approach to women’s outdoor wear in terms of fit, durability, and camouflage patterns. Your choice with She Outdoor often relates to your preference for a brand that understands and addresses specific needs in women's outdoor clothing.
Product Categories: Products include but are not limited to:
- Hunting Gear: Jackets, vests, and pants
- Fishing Gear: Water-resistant clothing
- Footwear: Durable boots for various terrains
When considering She Outdoor Apparel, you're looking at a brand with strong market presence, built on understanding and meeting your outdoor apparel needs, amidst competition from well-established outdoor gear providers.
Corporate Governance
Your investigation into the corporate governance of SHE Outdoor Apparel reveals that it is structured to ensure effective decision-making, accountability, and adherence to industry standards. The company is owned by Cabela's Inc. which is, in turn, a subsidiary of Bass Pro Shops. The governance of SHE Outdoor Apparel is overseen by a framework of policies and procedures to fulfill its legal and ethical obligations.
Board of Directors:
- Roles: Your board manages corporate policy and overall strategic direction.
- Composition: Your board includes a mix of Cabela's and Bass Pro Shops executives.
Management Team:
- Responsibility: Your management team oversees day-to-day operations, ensuring that SHE Outdoor Apparel's mission aligns with its parent company's goals.
Shareholder Engagement:
- Communication: Regular communication with Bass Pro Shops, to whom SHE Outdoor Apparel is accountable.
Ethical Standards:
- Compliance: All operations are conducted in compliance with the law and ethical standards.
- Transparency: Financial reports and governance practices are transparent.
Sustainability Commitment:
- Policies: You have environment-related policies that help minimize your impact on natural resources.
Your governance framework is designed to facilitate effective leadership and a commitment to customer satisfaction and environmental stewardship.
Product Lines and Offerings
SHE Outdoor Apparel offers a diverse range of outdoor clothing tailored specifically for women. The brand provides functional, comfortable, and durable gear suitable for various outdoor activities.
Hunting Wear: Your experience in the wild is enhanced with camouflage patterns suitable for multiple terrains. The lineup includes:
- Jackets
- Vests
- Pants
- Base Layers
Casual Wear: Ideal for everyday use, SHE Outdoor's casual line offers style and comfort. The offerings feature:
- T-shirts
- Hoodies
- Hats
Footwear: Designed to tackle tough terrain, the footwear selection emphasizes support and traction. The categories consist of:
- Hunting Boots
- Hiking Shoes
Accessories: Complete your outdoor ensemble with practical accessories including:
- Gloves
- Scarves
- Bags
Waterfowl Gear: SHE Outdoor Apparel doesn't forget about waterfowl enthusiasts, providing you with waterproof options like:
- Waders
- Water-resistant Jackets
Each product focuses on fit and comfort, ensuring you can perform your best in outdoor settings. The durable materials used are selected to withstand the elements while offering you maximum functionality.